Consistent protection and rational use of intellectual property is of paramount importance for many export-oriented companies operating in foreign markets (or still considering expanding their activities to foreign markets). Just as there are many different tools with which companies can protect their intangible assets in foreign markets, there are various strategies for the use of intellectual property, which should be an integral part of corporate business strategies for the international environment.

This material was prepared by experts from the European Helpdesk on Intellectual Property Rights, it clearly summarizes the main general principles of a functioning corporate IP strategy for foreign markets, intellectual property protection options in foreign markets and emphasizes the need to take into account local specifics in protection and commercial use. intellectual property in the international environment.

The full text can be downloaded here.